LEADERSHIP TEAM
Fred Ashford
Chief Executive Officer
Evan Flamm
Chief Financial Officer
Andy Felix
Chief Arborist
Bill Normand
Director of Integration
Debbie Martone
Director of Human Resources
Kevin Cleveland
President, Tree Tech
Fred Ashford,
CEO
Fred Ashford leads Tree Care Partners and supports the leaders of each of our regional partner businesses. Prior to joining Tree Care Partners, Fred was a Regional Vice President at Rentokil, one of the largest pest control businesses in the world. At Rentokil, he was responsible for leading and directing a team of over a thousand throughout western North America. Prior to Rentokil, Fred built other field based service businesse organically and through acquisition in the uniform services and waste management services industries.
Fred is credited with managing the successful integration of roughly $100M in acquisitions and growing his region organically by 8% annually in a mature industry. Fred brings extensive leadership experience to Tree Care Partners with a proven track record of implementing successful growth strategies.
Evan Flamm,
CFO
Evan is a CFO and Operating Leader with proven success in private equity-backed companies ranging from $10MM to $2B in annual revenues. Most recently, Evan has served as an interim CFO for MAS Medical Staffing, a portfolio company owned by Periscope Equity.
Prior to this role, Evan served as CFO for My Alarm Center for 3 years, an Oaktree Capital portfolio company. My Alarm Center was the 11th largest security company in the US prior to its merger with Alert360 in December 2021. Prior to its merger, Evan also led My Alarm Center through a corporate debt restructuring and served as its head of finance, accounting, IT development, and marketing.
Prior to his time as a Chief Financial Officer, Evan was the Vice President of Corporate Finance & Strategic Planning at Connect America, a portfolio company of Rockbridge Growth Equity and Onex Falcon for 4 years. He served as head of finance, accounting, and analytics (a team he created) in his tenure.
Evan began his career as a Strategy and Transformation Consultant at IBM and shortly thereafter ShopRunner, where he led diligence for a $200MM equity investment from Alibaba Group. Evan graduated from Pennsylvania State University in 2010 with a major in Finance and minor in Business Law.
Andy Felix,
Chief Arborist
Andy founded Tree Tech in 1986, and through over 35 years of hard-work and dedication, has led the company to become one of the most respected and well-known tree care businesses in New England.
With a team of 85 staff, nearly half of who have been with the company for over 10 years, Andy has built a rare culture at Tree Tech. Under Andy’s guidance, Tree Tech now serves residential, commercial, education, municipal, and utility clients across New England.
Andy has accrued many accolades over his career, including the designation of Massachusetts certified arborist, ISA certified arborist, Massachusetts Licensed Pesticide Applicator, and ISA Tree Risk Assessment Qualification (TRAQ). Prior to founding Tree Tech, Andy began his career with Bartlett Tree Experts and graduated from the University of Massachusetts at Amherst in 1983 with a Bachelor of Science in Arboriculture and Urban Forestry. Andy continues to lead Tree Tech as a partner company of Tree Care Partners
Bill Normand,
Director of Integration
Bill leads integration efforts at Tree Care Partners to ensure a smooth post-transaction transition. Bill has amassed a wealth of experience throughout his career, beginning at Republic Services, an environmental services leader, and working his way up to General Manager over a 19-year time span.
Bill subsequently worked for Rentokil as a Regional Director for the Southwest region and was ultimately promoted to be a Market Vice President for the company. Bill graduated with a Business Administration degree from the Springfield Technical Community College.
Debbie Martone,
Director of Human Resources
Debbie is an experienced HR professional who leads all aspects of the Tree Care Partners HR functions. Debbie started her career in HR at Trump Entertainment Resorts where she was a Talent, Training and Development Manager for over 5 years.
Following this, Debbie worked for Atlantic City Linen Supply/ Purestar LLC, a premier private equity backed hospitality laundry partner, as the Senior Director of Human Resources – Continental US, for over 7 years. During her work with Atlantic City Linen Supply/Purestar LLC, Debbie gained incredible knowledge, process/project development and experience with mergers and acquisitions.
Through her extensive HR experience, Debbie has developed an impressive skillset across all facets of HR which she utilizes in her current role at TCP.
Debbie graduated from Rutgers University with a B.A. Psychology degree.
Kevin Cleveland,
President, Tree Tech
Kevin joined Tree Tech in 2000, after graduating with a Bachelor of Science in Urban Forestry from the University of Massachusetts at Amherst.
Kevin has earned numerous credentials as he’s risen from arborist to Vice President at Tree Tech, including the designations of ISA certified arborist, Massachusetts Certified Arborist, Massachusetts Certified Pesticide Applicator, and ISA Tree Risk Assessment Qualification (TRAQ).
Kevin is Vice President of the Massachusetts Arborists Association and Arbor Day Chairperson. Tree Care Partners is proud to have Kevin helping lead Tree Tech.
